FrozenYo

A full website redesign and social media remodeling for a beloved DC frozen yogurt shop steps from the National Zoo — rebuilt on a modern platform and reintroduced to the neighborhood online.

Full website redesign and social media remodeling for a decade-old DC frozen yogurt shop steps from the National Zoo — a fresh online presence and refreshed feed to match the in-store experience.

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Their story started here

Want to join our 270+ happy customers ?

We kept asking people how they found out about Chord, and the answer was almost always the same: ‘We saw you all over social media.’ It was pretty cool seeing the online buzz actually bring people through the door.

- Andrew, Manager

More and more, we’ve had customers come in saying they saw us on Instagram or recognized a dish from something we posted. It's been really nice having local residents finally check us out!

- Mohammed, Manager

From the graphics, to the story, to the messaging, it made what felt like an overwhelming project and concept so easy to come together. More than anything, it feels like we are true partners with the same NoYa mission.

- Rahna, Owner

I've worked with NEFEFFECT on several projects now and they never disappoint. Every time I give a basic idea, Nick has a way of turning that basic idea into exactly what I had in mind, just couldn't put it into words.

- Merid, Refresh Music Group

FrozenYo DC is a locally owned frozen yogurt and soft serve shop at 3000 Connecticut Ave NW, steps from the National Zoo entrance — run by husband-and-wife duo Kevin and Carole McMahon alongside their partner Amador, and part of the Washington, DC community for over a decade. The engagement: a full website redesign and social media remodeling, built from a marketing proposal Kevin and Carole approved with a one-line reply: "Do sm and web por favor." Website: NEFEFFECT rebuilt frozenyo.com from the ground up on Wix Studio, reconnecting and securing the domain and optimizing every page for local search. The rebuilt site is consistently pulling in 600+ organic clicks and 25,000+ search impressions a month on Google Search. Social media: full management of the @frozenyo_dc Instagram account and Google Business Profile, plus original video content — including landscape-format videos produced specifically for the in-store TV displays — to keep the feed and the shop itself feeling current. Result: a modernized web presence and an active, well-managed social account for a beloved neighborhood spot, with the SEO numbers to show it's working.

"Videos have been looking really great. Thanks for all the hard work! " — Kevin McMahon, Owner