KW Metro Center

Monthly social content strategy, reels, and campaign design for Northern Virginia's top-producing Keller Williams brokerage — plus creative support for the annual Alexandria Red Day charity event.

A monthly content calendar and social strategy for Northern Virginia's top-producing Keller Williams brokerage — market update graphics, agent recognition, reels, and creative support for the Alexandria Red Day charity event.

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Their story started here

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We kept asking people how they found out about Chord, and the answer was almost always the same: ‘We saw you all over social media.’ It was pretty cool seeing the online buzz actually bring people through the door.

- Andrew, Manager

More and more, we’ve had customers come in saying they saw us on Instagram or recognized a dish from something we posted. It's been really nice having local residents finally check us out!

- Mohammed, Manager

From the graphics, to the story, to the messaging, it made what felt like an overwhelming project and concept so easy to come together. More than anything, it feels like we are true partners with the same NoYa mission.

- Rahna, Owner

I've worked with NEFEFFECT on several projects now and they never disappoint. Every time I give a basic idea, Nick has a way of turning that basic idea into exactly what I had in mind, just couldn't put it into words.

- Merid, Refresh Music Group

KW Metro Center is Keller Williams Realty's top-producing brokerage in Northern Virginia, with five offices, more than 1,000 agents, and over $2.6 billion in annual transaction volume. NEFEFFECT partners with the KWMC marketing team to keep the brand's social presence sharp, consistent, and on-brand across every office. Content strategy: a recurring content calendar for Instagram and Facebook, including market update graphics like the "Buying vs. Renting" comparison series, agent and team recognition posts, and reels produced for the brokerage's growing video presence. Alexandria Red Day: creative support for KW Metro Center's participation in Red Day, the company's annual day of service, including content for the Alexandria team's partnership with Rebuilding Together to renovate homes for families in need. Collaboration: an ongoing partnership with the KWMC marketing team, turning brokerage announcements, market data, and agent wins into clean, branded graphics and video content month after month. Result: a consistent, professional social presence that reflects KW Metro Center's position as the top Keller Williams brokerage in the DMV market.

"Thank you so much! Everything looks amazing so far!!" — Rachel Baker, Marketing