Noya Foundation

Monthly social media content and campaign design for a youth arts nonprofit — Instagram and Facebook graphics, donor storytelling, and support for the Art Beats for Change fundraiser.

A monthly content calendar and campaign design for a youth arts and music nonprofit — Instagram and Facebook graphics, donor storytelling, and creative support for the Art Beats for Change fundraiser.

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Their story started here

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We kept asking people how they found out about Chord, and the answer was almost always the same: ‘We saw you all over social media.’ It was pretty cool seeing the online buzz actually bring people through the door.

- Andrew, Manager

More and more, we’ve had customers come in saying they saw us on Instagram or recognized a dish from something we posted. It's been really nice having local residents finally check us out!

- Mohammed, Manager

From the graphics, to the story, to the messaging, it made what felt like an overwhelming project and concept so easy to come together. More than anything, it feels like we are true partners with the same NoYa mission.

- Rahna, Owner

I've worked with NEFEFFECT on several projects now and they never disappoint. Every time I give a basic idea, Nick has a way of turning that basic idea into exactly what I had in mind, just couldn't put it into words.

- Merid, Refresh Music Group

The NoYa Foundation is a 501(c)3 youth-centered nonprofit dedicated to nurturing creativity, compassion, and community empowerment. Co-founded by Elise Sze and Rahna Cerda, NoYa empowers young voices through music and the arts, providing equitable access to arts, education, and wellness resources for underserved communities. NEFEFFECT manages the brand's full social media presence and content strategy. Content strategy: a full monthly content calendar for Instagram and Facebook, including donor-facing graphics, mission storytelling, and recurring campaigns like the organization's "$5 narrative" — showing how even a small donation makes a real difference. Art Beats for Change: creative and design support for NoYa's flagship fundraiser, a monthlong initiative combining music, art, and service — modeled after programs like Jump Rope for Heart, but centered on the arts. The campaign benefits local youth as well as the Joy of Cambodia ministry overseas. Collaboration: a close, ongoing partnership with the founders on branding materials, infographics, and video content, refined together month over month. Result: a consistent, on-brand social media presence and fundraising campaign materials that help a young nonprofit tell its story and grow its reach.

"Really love the direction you went with the branding. The design direction summarizes what the foundation is all about! " - Rahna Cerda, Co-Founder