Slaters Market

The flagship sandwich, wine, and market shop in Alexandria — full social media management across Instagram, Facebook, and wine club promotion, run day-to-day by NEFEFFECT.

Full-service social media management for the flagship location behind Chord Bread & Bottle and Union Sandwich Co. — Nick personally runs Slaters Market's Instagram and Facebook, wine club promotion, and product photography.

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Their story started here

Want to join our 270+ happy customers ?

We kept asking people how they found out about Chord, and the answer was almost always the same: ‘We saw you all over social media.’ It was pretty cool seeing the online buzz actually bring people through the door.

- Andrew, Manager

More and more, we’ve had customers come in saying they saw us on Instagram or recognized a dish from something we posted. It's been really nice having local residents finally check us out!

- Mohammed, Manager

From the graphics, to the story, to the messaging, it made what felt like an overwhelming project and concept so easy to come together. More than anything, it feels like we are true partners with the same NoYa mission.

- Rahna, Owner

I've worked with NEFEFFECT on several projects now and they never disappoint. Every time I give a basic idea, Nick has a way of turning that basic idea into exactly what I had in mind, just couldn't put it into words.

- Merid, Refresh Music Group

Slaters Market is the original sandwich, salad, wine, and craft beer shop at 1552 Potomac Greens Drive in Alexandria, VA — the flagship location before Scott Shirley expanded to open Union Sandwich Co. and Chord Bread & Bottle. NEFEFFECT manages the brand's entire social media presence day to day. Ongoing management: Nick personally runs Slaters Market's Instagram and Facebook accounts, posting menu features, breakfast and lunch promotions, and behind-the-scenes content. This includes coordinating monthly wine club photo shoots and campaigns with Slaters' wine club partner, Table22, plus Google Business Profile management and Toast loyalty program promotion. Content production: regular product photography for new menu items, seasonal promotions, and the wine and beer selection, keeping the account feed current and driving repeat visits from loyal, local customers. Result: a consistently active, hands-on social presence for the flagship store, run in lockstep with the same Growth Package strategy powering Union Sandwich Co. and Chord Bread & Bottle.

"We stopped social media for a while when COVID happened, but since we restarted with NEF, we've felt a huge increase in new customers!" — Scott Shirley, Owner