Union Sandwich Co.

New sandwich shop and wine stop in the heart of Old Town Alexandria — a launch social strategy that put people in line from day one.

Launch social strategy for a first-time storefront from the Slaters Market family — built local buzz that turned into a line out the door from opening day.

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Their story started here

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We kept asking people how they found out about Chord, and the answer was almost always the same: ‘We saw you all over social media.’ It was pretty cool seeing the online buzz actually bring people through the door.

- Andrew, Manager

More and more, we’ve had customers come in saying they saw us on Instagram or recognized a dish from something we posted. It's been really nice having local residents finally check us out!

- Mohammed, Manager

From the graphics, to the story, to the messaging, it made what felt like an overwhelming project and concept so easy to come together. More than anything, it feels like we are true partners with the same NoYa mission.

- Rahna, Owner

I've worked with NEFEFFECT on several projects now and they never disappoint. Every time I give a basic idea, Nick has a way of turning that basic idea into exactly what I had in mind, just couldn't put it into words.

- Merid, Refresh Music Group

Union Sandwich Co. is a fresh sandwich shop, salad counter, and wine & beer stop at 101 N Union St in the heart of Old Town Alexandria, opened by the same team behind Slaters Market and Chord Bread & Bottle. NEFEFFECT ran the launch and now manages the brand's ongoing social presence under the Growth Package. Launch strategy: paid social and organic content timed to the shop's opening, paired with daily community engagement across Instagram to turn neighborhood awareness into walk-in traffic immediately. Results: the launch drove immediate, heavy foot traffic to a brand-new storefront with no existing customer base to draw on, converting local social reach directly into people at the counter from day one. Ongoing management: social media management, Google Business Profile management, professionally staged Toast product photography, community engagement, and monthly reporting, coordinated alongside the same work for Chord Bread & Bottle and Slaters Market. Result: a fast, high-traffic launch for a first-time storefront, with the same repeatable content and paid media system now running week to week.

"We believe in the lost art of hospitality — a welcome, a hello, an employee who enjoys helping you create your sandwich." — Scott, Owner